I am finally coming out of the closet. I love clothes.

I can stare at fashion websites for hours, I recognize where someone got their shirt, and love walking around stores trying on things.

I like many different styles – minimalist, asymmetrical, edgy & cool, monochromatic, colorful & bold, anything that is interesting or basic with a creative twist. Mostly, I wear things that are comfortable and soft – clothes - working from home as a product designer or dancing.

There are so many amazing Israeli designers I wish people knew about, so I created this site. If you like fashion and local designers, this site is for you.

Enjoy,
Dana